And Sussex nerves were starting to fray when Rory Hamilton-Brown drove the first ball after tea to point and Luke Wright was taken low down at slip driving hard outside off-stump at Plunkett.

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Dark brown, almost like wood, the tea rose inside the white cup.

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Ask for the honey tea package, where all the treats have been infused with honey made by The Brown Palace's rooftop bee colony.

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Mushfiqur Rahim defied a painful blow on the finger to help them avoid the ignominy of beating that record but when Finn returned for a new spell he chipped straight to substitute fielder Karl Brown at wide mid-on and departed for 13, and England had 45 minutes before tea to take the final three wickets.

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Nigel Hollis, a former consumer goods marketer who is now chief global analyst at research agency Millward Brown, says nonconscious indentification may work well for simple, everyday purchases such as a box of Twinings tea, but bigger, more expensive purchases, such as a new car, are likely to involve much more complex decision making.

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