It has to do with what we take in with our five senses: sight, hearing, touch, taste and smell, and how what we perceive with them affects the situations we find ourselves in.

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As I grew older, I learned that infusing this kelp in water makes an elemental stock with a round, rich taste, a mild sweetness and a touch of saltiness from the sea the basis for countless Japanese dishes, and the source of their profound depth of flavor.

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When you incorporate what you are sensing through taste, touch, smell, sight, and hearing, when telling the story of your brand, the reader can better identify with what you have experienced.

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Without eyesight, you become much more aware of the surroundings around you by smell, sound, touch (on some occasion), and taste (though not much of that should be used).

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Acting on core values that consumers can see, hear, touch and--in Kellogg's case--taste, helps create a true narrative, not one created by a copywriter.

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