At home in China, Mr. Ma is trying to stay ahead of the game as competition rises for the first time against his massive online shopping sites, Taobao Marketplace and Taobao Mall, which rival eBay.com in terms of transaction value.

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E-commerce marketplace Taobao has worked with rights holders to ban some counterfeit goods from sale and has promised to further simplify its complaint procedures.

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Of the roughly 16 million parcels handled daily in China, over 10 million are generated by clicks on Taobao and TMall, a marketplace for brands and larger vendors.

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College students and recent graduates without work are buying huge orders and selling them to their friends and on Taobao (a Chinese online consumer marketplace similar to eBay).

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Note: One stand-out theme on the new list of 30 outstanding entrepreneurs under the age of 30 published this month (see link here) by Forbes China, our licensed Chinese edition, is the connection to Taobao.com, the online marketplace used by many members use to reach customers at relatively little cost.

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Alibaba Group is the parent company behind Alibaba.com, an online marketplace for small businesses, Taobao, a shopping site for consumers, as well as Alipay, an online payment service.

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At present, Taobao.com, a subsidiary of the internet giant Alibaba, dominates China?s online marketplace .

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