In these lousy economic times Japan's top employer of fresh college grads this year isn't Sony, Toyota or Hitachi.
Promises made by the BDA (notice I don't say Sony) and promises made by all the supporting companies.
Xperia T combines Sony's best HD experiences, easy connectivity with 'One-touch' sharing enabled by NFC and award-winning arc design.
ENGADGET: Sony announces Xperia T,V, and J smartphones at IFA Mobile
The toughest part: All this creative engineering, however exciting it may be for consumers, can't overcome Sony's number one headache: high costs.
Overall, this editor prefers the feel of the F3, but can't knock Sony for focusing on keeping this thing as tiny as possible.
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Xperia T combines Sony's best screen, camera and connectivity to provide consumers with the best HD experience with which to enjoy content on any screen, any time.
ENGADGET: Sony announces Xperia T,V, and J smartphones at IFA Mobile
Toshiba just couldn't let Sony hog all the high-def DVD spotlight with its delays, so it has pushed back its second generation HD DVD players in the US and abroad.
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In case it weren't clear, Sony's PlayStation 4 panel at this week's Game Developers Conference wasn't chock full of major revelations, but it did provide plenty of interesting little details about the PlayStation 4 and its various hardware companions.
Although they're bright, it doesn't look like Sony had any more success than Kyocera did with the Echo in minimizing the bezel separating the two panels.
While Microsoft doesn't offer the Xbox360 with an internal HD DVD drive Sony doesn't offer a PS3 without Blu-ray.
We suppose it's for the best, then, that Sony won't have a whole lot of 'em to hand out, since we're sure Sony's own costs will start to drop as production really ramps up next year.
There were still glitches that meant the component didn't pass muster with Sony's quality police.
On the other hand, we haven't announced anything, Sony's announced something, and who knows?
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The X Factor isn't exclusively tied to Sony Music, the company that distributes Cowell's SyCo label.
If you've cash to burn and just love the looks, you really can't go wrong with Sony's VAIO TT.
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The VAIO T Series Ultrabook from Sony is available from this month in 29.4cm (11.6") or 33.7cm (13.3") screen sizes.
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Whether any of this is actually true is another question altogether, and we can't be sure until Sony gives official word.
Still, some analysts say catching up and selling assets isn't enough, and Sony needs to come up with a more unique product.
Don't wanna wait for Sony to complete their teaser campaign to peep that Vaio they're trying to generate some buzz about?
In brief, though, what left the biggest impression wasn't any cosmetic tweaks Sony made to Honeycomb, but the technologies it used to make the user experience better.
Don't go knockin' Sony for resting on its laurels.
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"I can't see any way Sony can possibly achieve that kind of number, especially since its business has been shrinking, " said David Rubenstein, senior technology analyst at Religare Global Asset Management Japan.
There are a total of four USB ports (one on the front) which comes in handy for external drives and maybe even accessories down the road -- althoug not surprisingly, the Logitech USB camera for the Revue doesn't work with the Sony.
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Oddly enough, while Sony seems to be encouraging all OEMs to get going on a recall, we still haven't seen a recall for Sony's own laptops -- which seem to be just as defective as the rest of them, peep that picture above -- but hopefully Sony will be fessing up to those soon so we can all be one big, happy screwed-by-Sony family.
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And it's likely Sony won't be able to ship enough of them to meet holiday demands.
For its part, Sony isn't saying anything just yet, but we'll update if we hear more.
Because what they sell and don't sell doesn't pay any bills for Sony.
Curiously, Sony wasn't among the first wave of Crusoe demonstrators, even though it has an investment in Santa Clara, Calif.
Though Sony wouldn't offer details about the new financing plan, it will come out the happier of the two sides.
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