Both options won't offer premium features such as WiFi tethering and Sprint Navigation, but Sprint says customers will see neither hide nor hair of data caps or speed throttling.
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That leaves two-thirds of us "premium" business travelers who, when being frisked for tiny tubes of toothpaste, don't feel so premium.
And they don't want a premium that's too large because that's getting risky.
"We can't command the premium in these categories that we do in ketchups, " says Joseph Jimenez, who heads Heinz Europe.
"Their products aren't cheap enough, or they don't have a premium brand that appeals to Chinese consumers, " said AlixPartners Asia head C.
Historically, the public just hasn't paid a premium to see collectibles under glass, at least not enough to generate a residual for the lender.
Mark David, who runs the celebrity real estate site The Real Estalker says homes generally don't demand a premium just because a celebrity was living there.
The title of my second column was "Glamour Doesn't Pay, " meaning that the higher growth rates of the most obviously desirable companies didn't justify their premium prices.
While we love a yellow glow, the soft-finish wireless charging shell doesn't evince that premium feel we got from the Lumia 920 just a few weeks ago.
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At the meeting with investors, Mr. McAdam said the company remains interested in buying Vodafone's stake in Verizon Wireless but doesn't believe a premium is warranted, according to Mr. Cusick and the person familiar with the matter.
In the past, we may have considered a projector-equipped camcorder if the price was right, but with dim output (typically less than 20 lumens) and content options limited to footage you've shot, the available functionality often didn't justify a premium of several hundred dollars.
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Much of the tablet's body is white plastic, which certainly doesn't lend it a premium feel.
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As an investment, it can be risky: Architecture that's so different doesn't always command a premium at resale.
"There hasn't been as much premium placed on tracking than there has been on implementing treatment, " Galea said.
Unlike Berkshire, Loews doesn't sell at a premium to book value, but Tisch's company boasts a strong balance sheet.
"When employer-provided health insurance is gone and you're looking at spending hundreds of dollars a month that you don't have on a premium, your first priority is going to be putting food on the table, not buying insurance, " says Arnott.
To whatever extent BitTorrent can build a reputation as a legitimate media distribution platform, it doesn't help that its premium brand is The Pirate Bay, a file-search portal that declines to identify or filter out content that is shared without rights-holder permission.
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Mr Carr said that poor performance meant that the first class premium wasn't worth it.
At this rate, soon we'll be offered a plan where the premium doesn't rise but you perform your own minor surgery at home.
Overall, we feel that the Ultra is a good step forward for Alcatel, a company that hasn't brought a phone with premium features to market in several years.
The premium isn't actually that great - it costs just under 11p a unit - and this one small act will contribute more to reducing the carbon emissions of my home than anything else I have done this month.
Until recently it wasn't even spending 1% of premium revenue on advertising, versus 5% at Geico.
As you'll note in the gallery below, the only area the Big N wouldn't let us photograph is this Premium version's backside.
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It's almost a truism to say that the Nexus 4 is near impossible to buy, at least for those who don't want to pay a carrier premium.
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The main objection is that the premium supports wouldn't keep pace with the rising health costs that Medicare now promotes, forcing seniors to pay for the overflow out of pocket.
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But if premium business travel doesn't recover, you're probably going to see more capacity cuts.
Even if MCI sold out at a premium, Pavlo wasn't going to get rich like top managers.
The IRS might argue that Kellogg's 501(c)(15), with investment income 54, 000 times its premium income, wasn't primarily in the insurance business.
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