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On Monday, Mr. Zuckerberg tried to play down any rivalry with Google, saying Facebook's new message service "isn't a Gmail killer" because it won't replace inboxes where people receive bills, receipts, newsletters and other formal emails.
WSJ: Facebook's New Front in Google Rivalry
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And it isn't just the team's stars who are hearing a new message.
WSJ: For Jurgen Klinsmann, Mediocrity Will Not Be Tolerated��U.S. Men's National Soccer Team
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The subliminal message from AQAP is that new recruits don't need to seek military training in Pakistan or Yemen to score a hit against the "far enemy, " the phrase al Qaeda uses for the U.S. and other Western countries.
WSJ: Threat From al Qaeda Endures
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While offshore cheating won't disappear, to be sure, and UBS will survive, the new message to taxpayers is that an offshore account "is not impregnable, " says Nathan J.
FORBES: End of an Era?
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Will you be bringing in new people to help deliver the message appropriately to the American public so you won't have this later on this year?
WHITEHOUSE: Press Briefing