But when the special guest finally materialized on the main stage, it wasn't Daft Punk, it was R.
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The trap: Daft can't simply milk the bottlers to boost sales.
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Daft's job shouldn't be that tough, given the simplicity of the business.
FORBES: Gone flat
It wasn't long before Instagram was littered with snapshots of the billboards and interviews with Daft Punk collaborators had gone viral on YouTube.
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Because, says Cook, "People don't throw money at programs unless they think they work"--blithely ignoring humankind's propensity for taking daft things seriously.
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