The new 10m high steel structure, which was proposed by Switzerland Tourism, will be black, white and red.
BBC: Clock design
The original clock was installed in Leicester Square's Swiss Centre in 1985 as a gift from Switzerland Tourism.
The Alpine regions within Switzerland are important areas for tourism, biodiversity and water supplies.
BBC: UK is 'lazy man of Europe' when it comes to organics
Switzerland is dependent on Germany for exports, tourism and for specialist workers.
FORBES: As Eurogeddon Approaches, Swiss Become Even More Optimistic
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