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In this case, the Super Bowl community does not have just a single leader.
FORBES: Super Bowl Has Become The Passion Bowl
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If we remember that brands are belief systems (created by a system of belief that includes creation story, creed, icons, rituals, a special lexicon, nonbelievers, and leader), then we realize why the Super Bowl has become a brand with a community of millions who surround the biggest event in American sports history.
FORBES: Super Bowl Has Become The Passion Bowl
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World Cup leader Tina Maze won gold in Tuesday's super-G ahead of Lara Gut of Switzerland and third-placed American Julia Mancuso.
CNN: Ski champ Lindsey Vonn injures knee in race crash
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He's the unofficial leader of the group, but he suffers from a super-size inferiority complex because his superpowers are limited to fits of bad temper.
CNN: Review: 'Mystery Men' a hoot of a spoof
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He is the de facto leader of the Ravens and will be a significant factor in whether the team wins Super Bowl XLVII in New Orleans on Sunday.
FORBES: Leadership: On the Field and Off
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Scottish Conservative leader Annabel Goldie called on the first minister to "put the kybosh on the Salmond Super Tax" or large retailer levy.
BBC: Scottish Parliament
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And at least when Farley swore off Super Bowl advertising by Ford a couple of years ago, he already had established Ford as a leader in the entirely new and increasingly crucial space of social-media marketing.
FORBES: Ewanick Failed at GM Because Omission Became Main Mission
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Which takes us to Kentucky, where a super PAC allied with Democrats recently took the low road in attacking its No. 1 Republican target: Senate Minority Leader Mitch McConnell.
CNN: Shame on Democrats for race-baiting