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This weekend, Green Lantern joins the super crowd.
FORBES: Bad Reviews Won't Hurt 'Green Lantern'
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Wigan head for Friday's final Knowsley Road derby in front of a sell-out 17, 500 crowd as Super League leaders.
BBC: Wigan are on the rise - Andy Gregory
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After its first four attempts at malls, which were a disaster, Mr Allen now thinks Seiyu has learnt the tricks of the trade, offering super-cheap leases to the crowd-pulling stores so that money-earning small retailers will want to open up too.
ECONOMIST: Japanese retailing
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But, having been acclaimed as the best side all season in lifting the League Leaders' Shield, this time they added the Grand Final to go with it in front of a record 71, 526 crowd to be crowned Super League champions for the first time since beating Leeds 10-4 on the same ground in 1998.
BBC: St Helens 10-22 Wigan
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The biggest crowd in Warrington's Super League history watched a season of great promise begin with a resounding defeat for new Broncos coach John Monie.
BBC: Wolves devour London
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The fans' apathy was alarmingly underlined on Sunday ahead of Bernard Dunne's successful defence of his European super bantamweight title in front of his home crowd in Dublin.
BBC: SPORT | Football | Internationals | Republic ace wants fans' backing
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We're most interested in the ATIV S: thanks in part to Windows Phone 8's multi-core support, it's effectively a Galaxy S III for the Microsoft crowd with a similar 4.8-inch Super AMOLED HD screen, a dual-core 1.5GHz processor, a 8-megapixel rear camera and a 1.9-megapixel front shooter.
ENGADGET: Samsung ATIV Tab and ATIV S details leak, hint at a Windows RT and Windows Phone 8 power duo
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Yet there he was Tuesday, standing on the floor of the Superdome with a crowd of interrogators around him, the quarterback who is at once in the Super Bowl and outside of it.
WSJ: Is the Jets' Salvation on the Super Bowl Sideline?
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The miss sent a once-concerned Gillette Stadium crowd into a frenzy and essentially guaranteed that the Patriots would be making their fifth Super Bowl trip in 11 years.
WSJ: New England Patriots Survive and Advance to Super Bowl
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It's also supposed to make Anheuser-Busch jump out of the crowd of thirty-some marketers during the year's most significant advertising spectacle--Super Bowl XXXIV.
FORBES: Hey Bud, What's It to Ya?