That is unlikely to be enough to spur industries with hundreds of billions of dollars in sunk assets to think of shifting to hydrogen especially when petrol is so cheap.

ECONOMIST: Energy and the environment

Institutional investors of all stripes including state retirement plans and college endowments have increasingly sunk their assets into hedge funds in recent years.

FORBES: Hedge Fund Abuses Hurt All Investors

It allows a handful of smart people with T-1 connections to skim off the real value proposition and leave the large incumbents holding the bag of commodity assets and sunk costs.

FORBES: Keep your eyes on the prize