London-based Premier Christian Radio promised to play Millennium Prayer - the Lord's Prayer sung to the tune of Auld Lang Syne - once an hour on Monday, and to keep it on top of its playlist until Christmas.
Enter the Mentos campaign, which was composed independently of the government as a parody of officially sanctioned National Day songs that play in the months leading up to Aug. 9 each year, and are sung during National Day parades.
When Kim Il Sung wanted to build up Kim Jong Il's authority in the 1980s, the North could still play China off against its rival, the Soviet Union, to ensure the support of both.