Rum is made from molasses, a by-product of the sugar refining process.

FORBES: DONQ: LEADING LIQUOR TO SUSTAINABILITY

Beisdes, most rums are made from molasses, a by-product of the sugar refining process, so it starts with a recycled product, and that is a good thing.

FORBES: Denizen: Rum From Within

In the latest quarter the company reported a 16% drop in revenues and a 10% fall in net profits as sugar-refining margins shrank.

FORBES: Magazine Article

To overcome the seasonality of the sugar business--mills tend to remain idle for six months after the crushing season--the Murkumbis modified the Munoli factory to start refining raw sugar once imports of the commodity were allowed in 2004.

FORBES: Magazine Article