About 18 months ago, my job at a large automotive company was going very well as I was just wrapping up a couple very successful projects.

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While Huber knew next to nothing about wireless technology when he took on Project Beacon, he did know that any successful wireless product-development cycle would have to move much, much faster than the usual automotive life cycle.

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These companies compete on price, partly by adapting successful car designs and parts already in the market for several years, says Michael Dunne, president of Automotive Resources Asia.

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