The most intelligent companies hire on future success and heavily weigh personality when determining the most apt employees.
That said, a lot of the vision, ambition and hunger many believe are prerequisite for entrepreneurial or disruption success may well come from personality.
One leaflet proclaimed "Your personality is the key to your future success and happiness" and urged people to take a free "personality test" at the Scientologist church on London's Tottenham Court Road.
Now for the personality traits that predict your success: High fluid intelligence not your IQ, necessarily, but your ability to apply known rules to new problems.
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So what kind of personality traits will mark your startup firm for success?
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Mr Mesic's success has been due to a great extent to his personality and style - accessible, witty, blunt.
Clearly, birth order affects personality, but what about career advancement and success?
Fortunately, personality clashes are not insurmountable obstacles to productivity and success.
Pejter agrees, saying Maersk's success has in part been due to combining their intelligence test with a personality test.
The 18-year-old gymnast won gold on the balance beam for the United States at the Beijing Games in 2008, alongside three more silver medals, installing herself as a poster child of US sporting success and garnering a host of accolades, as much for her likeable personality as her achievements.
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And they said the key to his success in the tough, smoky world of bars, bingo halls and gambling parlors was his personality.
He is considered unique in baseball history for his sustained success, his longevity, his dominance with one pitch the cutter and his unflappable personality.
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Part of success as a satirists (or humorists as some like to be called) is to capture the not just the personality they are satirizing but the zeitgeist of the times.
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