It includes impressive graphs, comparing the the price of fancy colored diamonds to the platinum market and the stock market, and includes eye-catching data points, such as the fact that the price of fancy pink diamonds have increased by 443% over the last 10 years.
Decisions regarding the stock appear to be made first based on the price action and then justification of the recommendation is made using the fundamental data that has shown to be of no value in predicting the moves of Apple stock in the very short-term.