Dr Mike Blackburn of the National Centre for Atmospheric Science at the University of Reading admits that the reasons for a static pattern of the flow remain unclear.

BBC: Why, oh why, does it keep raining?

If the retailer's overall costs--such as labor, shipping, marketing and other products--remain static, that extra penny of margin can flow to the bottom line.

FORBES: Magazine Article

The key is to help organizations break free of the outdated model, where the document is static, monolithic and tangential, to the more natural collaborative communication flow.

FORBES: Death of The Document

Returns in this new economy flow to creativity, technological skills, and risk-taking rather than to static knowledge and seniority.

FORBES: An Economic Mathew Brady Depicts A Sharp Restructuring Of Income In America