Its skin and interior aren't made of the standard steel and upholstery, but rather squishy silicon the same material that goes into breast implants.

NPR: Nissan's Pivo Car Monitors Driver Mood

And rather than relying on salt caverns, SustainX uses standard steel pipes to store the compressed air, allowing its systems to be installed wherever they are needed.

ECONOMIST: Energy storage

As most readers doubtless know, H beams are the standard unit of steel used in construction.

ECONOMIST: Buttonwood

And, given consumer demand, more builders are making some upscale features things like granite countertops and stainless-steel appliances standard, even in lower-priced homes.

WSJ: That'll Be Extra

Using recycled-steel frames with large hinges, Blu homes fold up to fit on a standard tractor-trailer that handles cargo up to 8.5 feet wide.

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