They include his sports pictures, portraits and socially conscious cityscapes (many showing New York's hardscrabble tenement life).

WSJ: George Bellows at Washington's National Gallery of Art

They have been busy sprucing up the area and putting in a car park, although Kai Heinze, director of the Faurschou gallery in 798, says his plans to hold an exhibition of sports-themed pictures by Andy Warhol have been held up by cultural bureaucrats who reportedly want only Chinese art to be put on display.

ECONOMIST: Art for the Olympics

And he plans to launch a quarterly magazine in Europe filled with stories and pictures evoking the Red Bull world: music, extreme sports, night life, social trends.

FORBES: Magazine Article

He lobbied for the company, which spends 5% of sales on ads and marketing, to replace print ads that had simple shots of bikes and ad chatter in "weird Euro English" with more eye-catching pictures of Saunier Duval, the Spanish pro cycling team Scott Sports cosponsors.

FORBES: Spinning Wheels

The third change is that technology has made it possible to cover all sports, but especially the most popular, in far more detail meaning better pictures as well as more information.

ECONOMIST: Sport and the media are natural bedfellows