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Nike, the largest sports footwear and apparel company in the world, lives and dies on fine engineering points and microscopic differences.
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As for Nike, despite some recent unexpected blips in some markets, it continues to dominate the global scale for sports footwear and apparel.
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The two behemoths in the sports apparel and footwear category, Nike and Adidas, competed this summer in the London Olympics to see whose athletes would take the gold.
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He sued the Chinese sportswear and footwear manufacturer Qiaodan Sports Company last year for unauthorized use of his name.
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Each has six separate sections: team sports, golf, apparel, footwear, lodge and fitness.
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Despite improving sales in footwear, replica kit and sports equipment, competition from discount retailers and supermarkets hit sportswear sales, it said.
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Geox, a casual-footwear brand, is based in the sports-shoe cluster in Montebelluna but manufactures abroad.
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The top selling footwear categories include training, running, basketball, sports-inspired casual shoes, kids shoes.
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