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Although I've been trying to do things for the area, represented by involvement in medical research, and sport sponsorship, I thought the most important thing for the people is Hull City Football Club.
BBC: Hull City agree takeover with ?150m local businessman
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The Swede sparked new interest in the sport, attracting sponsorship dollars and inspiring players worldwide to pick up a club.
CNN: Birdie and tears as Sorenstam bows out
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The National Substance Misuse Strategy has recommended that drinks industry sponsorship of sport and other large events be phased out by 2016.
BBC: Person drinking
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The abiding feature of the Armstrong case is that many of the Twitter comments were condemning one man who pursued previously unattainable wealth in an era where global sponsorship flooded sport with money.
FORBES: Lance Armstrong Negotiates Then Confesses. Remind You of Anything?
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The sport is suffering declines in sponsorship, attendance and financial stability, and the roots of the problem go a lot deeper than the lousy economy.
FORBES: Magazine Article
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Branson told BBC Sport that Virgin had signed a three-year title sponsorship deal that did not involve any equity in the team.
BBC: Lucas di Grassi joins new-look Virgin Formula 1 team
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Jordan are seeking sponsorship after their title backer Deutsche Post decided to quit the sport.
BBC: Button cleared for BAR tests
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"It's not a cheap sport, obviously, so you've got to try to find sponsorship if you can to help mum and dad pay for your go-kart tires and go-kart engines, " he said.
CNN: Go-kart crazy: Where F1 dreams begin
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Northern Ireland sport minister Caral Ni Chuilin said the "remainder of the money would come from sponsorship deals and registration fees".
BBC: 3,400 set for World Police and Fire Games in Belfast
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Mia Randall-Coath, executive secretary of the International Women's Polo Association, admits that while sponsorship money has been "tight" for clubs lower down the pyramid, the sport is resistant.
WSJ: Exclusive Sport of Polo Is Reaching Out