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The unit sells sugar substitute Splenda, Lactaid lactose-free milk products and dietary supplements.
WSJ: Vitamins Become Growing Business for Consumer-Product Companies
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But it turns out 7-Eleven bet right that customers worried about their weight would go for the Splenda-laced drink.
FORBES: New Products That Triumphed -- And Flopped -- In 2012
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The sensor is able to distinguish among 14 kinds of sweeteners, from natural sugars to artificial products such as Splenda.
CNN: Sweet! Researchers' device 'tastes' sweeteners
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Buoyed by a ruling from the International Trade Commission last year, other firms are now producing sucralose to compete with Splenda.
ECONOMIST: The competition to make the most natural fake sugar
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By 2007 Splenda had seized 61% of sugar-substitute sales in grocery and drug stores according to Information Resources Inc, a research firm.
ECONOMIST: The competition to make the most natural fake sugar
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Half of the students rinsed their mouths with lemonade sweetened with sugar while performing the Stroop test, the other half with Splenda-sweetened lemonade.
FORBES: Need a Self-Control Boost? Gargle with Sugar Water!
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Firms selling everything from energy drinks to breakfast foods to artificial sweeteners (Splenda now comes with added fibre) are rushing to add miracle ingredients to their wares in the hope that the supposed benefits will entice customers.
ECONOMIST: The fad for functional foods
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Splenda-sweetened Diet Coke was a bust.
ECONOMIST: The competition to make the most natural fake sugar
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In the past we've seen a tongue-based computer interface or two, the BrainPort sight-via-papillae solution, and this week, at the American Chemical Society's annual meeting, researchers from the University of Illinois at Urbana-Champaign introduced a sensor about the size of a business card that detects and identifies fourteen common sweeteners -- including Splenda, Sugar in the Raw, and Sweet'n'Low.
ENGADGET: Electronic tongue tastes, identifies sweeteners so you don't have to