But those that spend a fortune do not, on average, outperform their more parsimonious peers.
Any customer who wants to change to another product would need to spend a fortune retraining staff, replacing software and so on.
Everyone would spend a fortune on lawyers and nothing will happen.
It must spend a fortune to keep signing up new subscribers.
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Shoppers could spend a fortune on the finest shade-grown green tea from Fukuoka and seasonally-themed wagashi (traditional Japanese sweets), or simply roam the maze of shops for a feast of the visual variety.
The irony is that, while the world's telecoms firms spend a fortune building third-generation mobile-phone networks, even though they are not sure that anybody wants them, in many parts of the world they seem unable or unwilling to provide broadband connections at reasonable prices, even though customers want them.
Charities' staff gripe about delays in getting supplies through customs, which imposes costly storage fees and has forced them to spend a small fortune on car hire.
If you like to stay active but find--usually during those damnable 40s--that your body breaks down or takes longer to recover from injury, you can spend a small fortune searching for answers.
He left with a comfortable fortune and a desire to spend his money helping others.
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And in a startup or a Fortune 500 company, continuing to spend time and energy on an initiative requires a return on that investment.
Whether you are an entry-level manager, entrepreneurial leader, or the CEO of a Fortune 500 company, you already spend more time negotiating than you currently realize.
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With no revenue coming in, it costs hotels a fortune to close, in addition to what they spend on improvements.
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Howard was known by his employees and acquaintances as a hands-off business owner, preferring instead to spend the family fortune on pet projects.
To these couples, it was routine to spend on dinner what at first seemed to Dan and Tammy to be a small fortune.
From here, these two -- (laughter) -- from here these two lucky birds will be swept up in a whirlwind of fame and fortune that will ultimately lead them to Mount Vernon, where they will spend their twilight years in the storied home of George Washington.
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