And beginning next year, insurance companies will be required to spend at least 80 or 85 percent of health care dollars where they should be spent -- on health care and on efforts to improve its quality.
Sir George Russell, head of the Northern Development Corporation, points out that while the government is happy to spend millions in grants to attract a new factory to the north-east, very little is spent to advertise the attractions of the Northumbrian countryside although an expansion in tourism might generate many more jobs than a semiconductor plant.
Her big message in the Facebook IPO S-1 document is that the Web is still proportionately still a minuscule amount of advertiser spend per time spent on it compared to TV.