In this era of global change, we can best develop strategies for biodiversity conservation by studying the changing geographical distribution of species and how their distribution will be affected by, for example, climate change.

UNESCO: World Water Assessment Programme (WWAP)

"It's analysing the health of the reef in terms of species distribution, and mapping that against the structure of the reefs to discover what reefs are important, " said Mr Vevers.

BBC: Google adds coral reef panoramas to Street View maps

"In international debates about climate change, for example, we will know how much forest we have and what state it is in (...), we'll discover species, and gain knowledge about species becoming extinct, as well as information about the distribution of the forest and its potential economic use", Ms Teixeira said.

BBC: Brazil to survey Amazon rainforest

Meanwhile Arctophila superbiens and Arctophila bombiformis, two other hoverfly species, each of which accurately resembles a particular bumblebee species, are restricted in distribution and rare.

ECONOMIST: Insects and mimicry