Asking a few targeted questions of customers, Jane realized that they were using the products together to solve a problem, but the combined products were cumbersome to use.
Before libraries and publishers can come together and agree how to solvetheproblem of library e-book lending, they probably will have to understand each other.
This approach evolved over the years as we noticed how difficult it was for people to solve problems together without first getting clear on what theproblem was.
We must WAKE UP, assess our current situation honestly and work together to solve an economic problem that is surely easier to remedy than sending men to the moon.