Few things could be less functional than shiny red paint on the sole of a shoe, where it almost immediately will be scuffed.
FORBES: Louboutin Wins Protection For Red, But Don't Try To Grab Blue Just Yet
The story of how Nike co-founder Bill Bowerman developed a running shoe sole from a waffle maker has become a minor legend.
FORBES: Magazine Article
The solution: They cut a groove in the sole plate of his shoe and inserted a flexible pad, better to keep his feet on the ground.
FORBES: On the Run
Four footwear designs - made from the likes of Christian Louboutins, Nike Airs, Hunter Wellingtons and a classic Brogue men's shoe -- replete with a fully functional phone embedded in the sole.
ENGADGET: These boots were made for talkin': O2 teams up with artist for 'walkie talkie' footwear
The act of throwing a shoe at someone or showing them your sole is "incredibly offensive" in the Middle East, he said.
CNN: Why shoe throwing is 'incredibly offensive'
He and his colleagues had even compiled a list of the top 50 training shoe sole patterns which had been found at crime scenes in the region.
BBC: CSI-style lab 'vital' in Yorkshire and Humber crime fight
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