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The deployment software, available now in beta, should be a commercial product by the end of the year, according to Telford.
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The commercial off-the-shelf software solution includes a three-year commitment by Microsoft Consulting Services for technical support during the ship's software design, development and deployment.
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Many corporations now prefer cloud-based software to traditional software, thanks to its ease of deployment, cost effectiveness and flexibility in scaling.
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The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
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But a private cloud deployment can allay these concerns because the hardware and software are dedicated to a single company.
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"We need to think about deployment as creatively as we thought about the hardware and the software, " says Jepsen.
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There were a number of polls that asked these advanced users of social software their views on where they stand on a number of issues in resource deployment.
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With AWS Marketplace, software and SaaS providers with offerings that run in the AWS Cloud can benefit from increased awareness, simplified deployment, and automated billing.
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