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"I think parents would want us to be having the kind of look we are in Coventry schools at the moment, " Ms Soden said.
BBC: Primary classroom generic image
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Even Graceland, which attracts 2, 000-4, 000 visitors a day, does not bring in enough of the classy, money-spending tourists Mr Soden would like to attract.
ECONOMIST: Urban development: A King's beginnings | The
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But Jack Soden, its boss, says the company is not interested.
ECONOMIST: Urban development
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Louise Soden, from the organisation, said all the schools being visited were due to have inspections but they had been brought forward to complete them within a week.
BBC: Primary classroom generic image