Lloyd marketed the event using the Meetup social network employing a technique I write about in Ten Myths About Using Social Networking for Business before I wrote the article, and I marketed the event through my email list and other digital assets.

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True crime author Cathy Scott, for instance, is offering a one-hour Skype session on launching a book on social media, a technique many authors, including Scott, have used to move their books up the Amazon charts.

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As expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to.

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The internet has intensified the desire to measure the impact of every marketing technique public relations, advertising, direct response, social media, websites, etc.

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There'll be no way to recover those social graces, but six researchers at the University of Calgary have developed a software technique, Fat Thumb, that should at least keep the contortions and dropped phones to a minimum.

ENGADGET: University of Calgary's Fat Thumb trick allows one-handed phone use, jugglers are thankful (video)

Although the technique has so far only been demonstrated for the flu and in the social milieu of a university, the researchers nevertheless think that it could help predict other infectious diseases and do so on a larger scale, such as in cities and across regions.

ECONOMIST: Epidemiology: Infectious personalities | The