The plans include a cafe, some study and social space and a dedicated floor for meetings.
So how do brands manage to sneak through and infiltrate this sacred social space?
Now this site is getting a lot of flack and debates are raging in the social space.
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"We're seeing the closet become more of a social space, " says Alison Schwartz of online real-estate tracker Move.com.
Why else would Oracle and Salesforce.com be making acquisitions in the social space?
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But the Chappo was also meant as a social space unto itself.
"Hotels are a kind of mythical social space that is very specific, " notes David Rockwell, designer of the W hotels in New York.
Recent attention in the social space has focused almost entirely on Facebook, with its 900 million users, 28-year-old celebrity CEO and bumpy initial public offering.
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Even early video games relied entirely on the social space of the arcade and the interactions of teenage boys egging each other on for high scores.
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And not just when it comes to the social space, but on all the digital platforms that a brand can access to communicate and engage with consumers.
This new social space will create its own courtship rituals.
If your stakeholders are in the social space, they are talking about your brand so either engage and be part of the conversation or be left behind.
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"We have never seen a social space that actually works for everybody, " says danah boyd, who studies youth culture, the Internet and social media as a senior researcher at Microsoft Research.
Rumours can run especially rampant in China because, even as citizens now have more social space in which to live, the country lacks sufficiently reliable institutions, such as an independent press and judiciary, to play the role of referee.
While it may be relatively easier to push technology onto users, transforming business culture takes much more convincing: changing attitudes to do work in a social space, changing task and workflow behavior, changing motivation and compensation models, changing business metrics and KPIs, changing customer facing processes, working through longer adoption cycles, and ingraining a culture of collaboration.
Wajam, an up-and-coming player in the social search space, is going beyond the desktop with social recommendatios for iOS users, which provides access to friend data across social networks when using Mobile Safari.
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Interestingly, this is totally in line with IPOs in the hot social media space: according to analysts in the space, 60% of the Internet or social-media companies that completed U.S. IPOs since 2010 are trading below offer price as well.
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Is eBay missing the boat by not throwing itself into the blossoming social networking space?
Advertisers will now be drawn to the social games space as a way to explore in-game advertising.
Ford entered the social gaming space this year with developer Talkie and his favorite organization, Conservation International.
Still, none of these markets are quite so attractive at the moment as the social media space.
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Located in Fairfax, Virginia, the company aims to create games for the mobile, tablet and social networking space.
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Google, lagging behind Facebook in the social network space, needs to compete aggressively to try to catch up.
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Facebook leads in the social networking space with competitors such as Google.
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Facebook leads the social networking space and competes for ad dollars with players like Google and Yahoo.
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But in a social networking space dominated by the likes of Facebook, Twitter and MySpace, is an all-African network still necessary?
With so many more leaders and activists in the social change space, Tides has expanded its capacity to meet the growing demand.
Competing with local clones has proved tough even for powerhouses like Google and eBay, and China's social networking space is especially crowded.
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