Middle-of-the-road Wal-Mart is the bigger social media star, with more than twice the number of followers as Kim.

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The Recording Academy itself, which produces the Grammys, has hosted a Social Media Rock Star Summit event as part of the Grammy Weekend festivities for the past three years.

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And, the reality star is pulling out all the social media stops to make sure you tune in.

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The videotape, broadcast Tuesday on ESPN, prompted scores of outraged social media comments as well as sharp criticism from Gov. Chris Christie and NBA star LeBron James.

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Social media was also abuzz with news of the approaching storm, including comments from pop star Justin Bieber.

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She's often recognized for maintaining and feeding that international fan base through social media sites like Facebook and Twitter, where she touts more fans than any other star.

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After years of focusing on a single artist, his attention has been turned to include Greyson Carter and Bollywood star Priyanka Chopra, and surely the demands of new financiers and developers on the social media venture are taking their toll.

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