Leaving aside the obvious questions how could the backers associate a widely used procedure that has at least some plausible medical reasons with a social custom that serves no medical purpose?

FORBES: I'm Not Making This Up Dept.: San Francisco Mulls Ban On Circumcisions

Some social conventions encourage suicide, such as the custom in much of rural China by which gambling losses are forgiven for debtors who kill themselves.

ECONOMIST: China

You can also produce a custom signature that includes a photo, icon links to your social media pages and other websites, and other customizable options.

FORBES: Connect

Cindy McCombe tells the story of how Matthew Walzer, a 17-year-old with cerebral palsy, used social media and key influencers to make his message go viral, and how Nike responded by making custom shoes for him.

FORBES: Dear Nike: I Can't Tie My Shoes

Perhaps the most interesting facet of the new marketing initiative involves creating custom experiences around food, fashion, entertainment and travel, all of which have a significant social media aspect.

FORBES: Lexus Pursues Hipper Crowd With New Ads For Its LS Sedan

Not for nothing did he invoke the family, that elemental social unit in which we truly are responsible to one another and to future generations by law, by custom, and, ideally, in our hearts.

WSJ: Pilon: Graduates, Your Ambition Is the Problem