Together they have, for instance, understood that Ghanaians prefer liquid to solid soap for hand-washing and are more likely to wash their hands before eating if the soap does not smell too strong (since Ghanaians often eat with their hands).

ECONOMIST: Just add soap and water

Dr. Bronner's best-selling product, a bottle of all-purpose liquid hemp peppermint Castile soap, is not your run-of-the mill cleanser.

FORBES: Magazine Article

Aluminum foil as glassware scrubber: To get baked-on food off a glass pan or an oven rack, use dishwashing liquid and a ball of foil in place of a steel-wool soap pad, says Mary Findley, president of the cleaning-products developer Mary Moppins.

CNN: New uses for Thanksgiving items