Before Dreamforce, his big annual conference in December, Benioff spends weeks laboring over his speech, but the real test is when he has ten or so customers come in to critique a rehearsal over pizza and soda.

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Commerce Bank, which is now owned by Canada's TD Financial, shook up the market with innovations such as staying open late so customers could come in after work.

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Figure out where your quality customers come from so you can increase your marketing investment (financial and human capital) accordingly.

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The anti-Wal-Mart ruckus is confined to urban areas, so getting traditional customers in rural and suburban towns to continue to come out by giving existing stores a face-lift may help.

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"Our aim is to be the place where customers can come to find anything that they want to buy online, so offering great deals from local businesses like restaurants, spas and theatres is a logical addition to the tens of millions of products that can already be found at Amazon, " said Gordon Willoughby, director of AmazonLocal for Europe.

BBC: AmazonLocal daily deal service launched in UK

So the idea was for everyone to come to agreement on fish that are sustainable, practical, and will please customers.

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