Or Snapchat: You take a picture and it goes to a friend, and then it disappears.
SnapChat essentially destroys all correspondence and photos shared through its app after they are viewed.
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Kind of the opposite of what I think of as what Snapchat is about.
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Twitter and Instagram in Apple's app store this week is a photo-sharing service called Snapchat.
Snapchat then, is an effort to bring that fun back into the digital world.
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Snapchat has a ways to go before we can call it an established social network.
Snapchat pictures tend to be candid and unprepared, which makes the messages feel more personal, more real.
FORBES: Snapchat Takes Over Yale With Viral Growth That Sends Facebook Back To School
Snapchat has proved popular as it deletes sensitive or risque photos and videos after a short delay.
Apps such as SnapChat and Wickr protect your online activities to help you maintain your privacy.
FORBES: Students, SnapChat, Wickr: Staying Private and Productive Online
The virality of a messaging platform equals its emotion-friction ratio, and the Snapchat paradigm maximizes this virality coefficient.
FORBES: Snapchat Takes Over Yale With Viral Growth That Sends Facebook Back To School
The gist of Snapchat is that users can send photos that disappear after no more than 10 seconds.
"Whether it's Snapchat or Twitter...consumers can be finicky, " said Aaron Kessler, an analyst with Raymond James Associates Inc.
But the illusion of security provided by SnapChat may be even more problematic, as it may encourage risky behavior.
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J. sent a male classmate or classmates naked photos of themselves via Snapchat.
As Sarah Lacey at PandoDaily points out, Snapchat represents an important shift in the way people think of photos.
The 12 paragraphs that follow that statement are the most articulate and insightful reaction to Snapchat that I have come across.
FORBES: Snapchat Takes Over Yale With Viral Growth That Sends Facebook Back To School
It is also the way that Snapchat engages our memory and yet has none of its own that changes the rules of engagement.
FORBES: Snapchat Takes Over Yale With Viral Growth That Sends Facebook Back To School
If the Snapchat founders had done to Brown what Zuckerberg did to the Winklevosses, I would similarly argue that Brown deserves nothing.
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When you have email, chat, Twitter, Facebook messages, video messages, SnapChat and more, I am not sure the media label works anymore.
If videos were not viewed, she found, they were stored in a folder called "tmp" by Snapchat or "mediacard" on Facebook's Poke.
Snapchat ForbesIn April 2011 Evan Spiegel stood up in a Stanford product design class to present an idea for his final project.
FORBES: Snapchat: The Biggest No-Revenue Mobile App Since Instagram
The ability to send video via Snapchat was introduced on 14 December.
Sending a headshot to a friend via text feels forced, but sending a warm gaze or a silly face via Snapchat is natural.
FORBES: Snapchat Takes Over Yale With Viral Growth That Sends Facebook Back To School
So it turns out that Snapchat, a form of text messaging, is currently prohibited in college football recruiting, according to an NCAA spokesperson.
Videos sent via smartphone app Snapchat - which should disappear after a few seconds - can be preserved with easy to find tools.
Facebook also recently launched Poke, a SnapChat competitor that lets users send photos, videos or text messages that disappear after several seconds.
But Snapchat heralds a more personal way of sharing photos, not to savour the past, but to invite another person into the present.
Snapchat founder Evan Spiegel told Ms Notopoulos that those who enjoyed the service the most would not go to such lengths to view videos.
For the uninitiated, Snapchat is a photo-messaging service that allows you to send photos that will self-destruct after a designated length of time.
More broadly, they are part of a series of new companies like the mobile app Snapchat, who are redefining the very role of photographs.
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