• The cleverness of the Daily Mail is to combine tabloid froth with a veneer of smartness that has been beyond the Express.

    ECONOMIST: Express Newspapers

  • To put it in the simplest terms, smartness is going everywhere.

    FORBES: Welcome to the Real World

  • Our trouble is not the over-all absence of smartness but the intractable power of pure stupidity, and no machine, or mind, seems extended enough to cure that.

    NEWYORKER: The Information

  • Which will be a problem for those trying to sell unsmart applications of smart systems at a premium (jeans that tweet, I am looking at you), but an opportunity for small companies looking to sell products with an aesthetic or emotional appeal augmented by their smartness.

    FORBES: Kickstarting Over - Good Night Lamp's Kick-Smart Response

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