American Beauty was given a big boost by a smart ad campaign from distributor DreamWorks SKG.

FORBES: The Big (Budget) Picture

The new Smart ad shows a giant SUV, which appears to be perched on top of a Smart car.

FORBES: New TV Ads Should Raise Awareness For Smart Cars

Penney and Coca-Cola 's Brazil unit, have signed on for Microsoft's test of the program, hoping it will lead to "smart" ad spending that will target only ready buyers.

FORBES: Magazine Article

Penney (nyse: JCP - news - people ) and Coca-Cola 's (nyse: KO - news - people ) Brazil unit, have signed on for Microsoft's test of the program, hoping it will lead to "smart" ad spending that will target only ready buyers.

FORBES: Don't Let The Customers Drive

Ad agencies describe the Web company as smart and cocky.

FORBES: The Killer Ad Machine

Likewise, smart marketers can tap very sophisticated tools to optimize their ad spending so that the actual place ads run can be radically different than what an ad director may have thought initally.

FORBES: Healthcare's Age of Agility Will Shuffle Market Leadership

The mere fact that this is even a possibility people are discussing suggest that Facebook is smart to be wary of the pressure to launch its own ad network.

FORBES: The New Price Of A Web Ad: Free?

If you could answer that question with the phrase that gets people clicking on the ad next to your search results, then you, smart person, can join the Niel Robertson regiment.

FORBES: Magazine Article

That car ad, while practically made for a tablet, would be hard to reproduce on a smart phone.

FORBES: Media

As Facebook evolves, marketers need to be nimble, smart and well-informed on the tools and techniques for how to best reach these users, which messages and ad units impact ROI, and how to allocate efficient dollars to this channel.

FORBES: Four Crucial Takeaways On Facebook ROI