Each day he clamped a Lange V9 ski boot onto the metal stem of an 8-foot-high Instron compression machine and flipped the power switch.

FORBES: Magazine Article

Each day he clamped a Lange V9 ski boot onto the metal stem of a 2.5-meter-high Instron compression machine and flipped the power switch.

FORBES: Revenge of the nerds

Until a few years back, ski boot manufacturers refused to sell retailers only the shells, so custom companies had to buy the whole boot and throw away the liner, charging customers for it anyway.

FORBES: Why You Need Custom Ski Boots - Now

The good news for latecomers is that recent advances in technology have made the custom ski boot process better than ever before, which is why I just got a new pair from Surefoot, my third going back over a decade.

FORBES: Why You Need Custom Ski Boots - Now