But that is a single niche, one thesis about investing.
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Whether or not single-seater cars move from the oddity niche of the market to a genuine, sustainable niche in transportation remains to be seen.
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Later, American Motors would add a second set of doors to its Jeep Cherokee SUV and in so doing almost single-handedly propelled what was then a niche vehicle segment into the mainstream.
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There are also many niche scholarships offered to minorities, women, children of single parents--you name it.
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Crestor still may find its niche: Milligram per milligram, it is the most powerful single-agent cholesterol pill on the market.
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