Use symbolism and simple messages--not complicated, academic ones--to gain mass support.

FORBES

Depending on the design of the system this is either a simple process but one not guaranteed to work, or a complicated one that may not be worth the effort involved.

CNN: Digital wallets attempt to save time, headaches

It encourages women of all ages, not just those fresh out of school, to rebuild their complicated lives through simple pursuits: handcrafts, knitting and farming.

FORBES: Bitter Sixteen