The pseudonym of the People's Daily columnist, Zhong Xuanli, is one the department has used before to signal its authorship (the name sounds in Chinese like an abbreviation of the Propaganda Department Theoretical Bureau).

ECONOMIST: Chinese propaganda just isn't what it used to be

Rule of thumb: excessive name paper-dropping is a poor signal.

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President Obama has tried to engage with America's long-time foe, Iran, issuing a video address to both the people and leaders of Iran and calling the country by its official name, the Islamic Republic Iran, to signal that Washington was not seeking regime change.

BBC: Obama's first 100 days: Foreign policy

"If a Democrat's name is on a bill, it sends a signal about caring, " says a senior G.

CNN: A Kinder, Gentler G.O.P?

Along the top is a sort of status bar, showing the outdoor temperature, a simple representation of the battery life for the car, the name of the currently loaded driver profile, a signal strength indicator for the integrated 3G modem and a tiny clock.

ENGADGET: blogger-avatar

Changing the name to Qwikster and assigning a new CEO is the signal that they might just be ramping up to sell off the DVD business sooner rather than later.

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Scientific-Atlanta and Motorola locked up the box market by controlling--in the name of antipiracy--the encoding software that scrambles a video signal at the cable company's hub and descrambles it at the home.

FORBES: Sony busts up the powerful cable-box duopoly.

In the name of battling inflation, the Fed is fueling deflation--witness depressed commodity prices, always a signal of trouble ahead.

FORBES: Fact and Comment