And instead of a product brochure, Toyota is distributing a slick magazine called Scion, Sight, Sound, Motion, filled with more information about art, music and fashion than about the car.

FORBES: For the Discriminating Body-Piercer

This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.

FORBES: Why Brand Matters More Than Ever In the 21st Century

If you've ever climbed into a cold metal car and felt the wheels ka-chunk into motion, that feeling, all those feelings the motion and sound and sight of the countryside appearing and disappearing frame by frame they'll haunt you.

NPR: Hobo, Interrupted, Still 'Dreams of Trains'