Kraft has performed this remarkable feat by mixing shrewd business sense with the blind faith of the diehard fan.

FORBES: Unlikely Dynasty

When I profiled Princeton nano guru Stephen Chou a few months ago, I said he had a shrewd business sense.

FORBES: Adviser Soapbox

The magazine described him as the chemical industry's answer to steel magnate Lakshmi Mittal because of his shrewd business sense.

BBC: The tycoon behind oil plant Ineos

Behind this good-natured Midwestern guff is a shrewd business sense.

FORBES

With his wholesome image and shrewd business sense, Rogers made a fortune, becoming second only to Walt Disney in souvenir sales and licensing -- everything from cap pistols to lunch boxes.

CNN: Roy Rogers, 'King of the Cowboys,' dead at 86

Being steeped in the tradition of basket-weaving can make you a master basket-weaver, but political acumen or a shrewd business sense is something that is less easily handed down, if at all.

CNN: CONTEMPLATING THE DYNASTY BEYOND 2000