The agency for this campaign is Oglivy Action KL, an activation agency with shopper marketing as one of its areas of expertise.

FORBES: Step 1

Bringing in new merchandise like the Joe Fresh clothing line and more exclusive brands for a younger shopper, adding boutiques within the stores, modernizing the home department and creating new marketing were all sorely needed.

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This will enable Walmart consumer products suppliers to see shopper insights derived from panel data, analyze custom trip mission data, and conduct deeper marketing analytics.

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