"This is an alignment of two brands with similar interests, " Mr. Sherr said.
Professor Lorraine Sherr, an expert in the psychology of parenting at University College London, told the BBC News website the findings were not surprising.
Never mind that her route lay across more than six kilometres of choppy tidal water and Ms Sherr had not swum more than a kilometre in decades.
ECONOMIST: Lynn Sherr��s new book offers all the skinny on dipping
James Gregory Sherr, Lecturer in International Relations at Lincoln College.
At 69 and with a duff knee, Lynn Sherr, a correspondent with ABC News, could have availed herself of one of the 10.4m private pools in the United States.
ECONOMIST: Lynn Sherr��s new book offers all the skinny on dipping
Although she had swum regularly for nearly 25 years, Ms Sherr realised she had to improve her efficiency in the water if she was to complete the Hellespont crossing.
ECONOMIST: Lynn Sherr��s new book offers all the skinny on dipping
What makes this book far more than a Googled list of watery factoids is Ms Sherr's energetic focus on the newest swimming research and her articulate devotion to swimming as a way of life.
ECONOMIST: Lynn Sherr��s new book offers all the skinny on dipping
Perhaps for Ms Sherr the call had to do with the Greek myth of Leander, who secretly swam the waterway for a night of romance with his great love, Hero, only for them both to drown.
ECONOMIST: Lynn Sherr��s new book offers all the skinny on dipping
For the USTA, the deal represents an effort to build the global cachet of the U.S. Open and the smaller tournaments that make up the U.S. Open Series, said Lew Sherr, who is the organization's chief revenue officer.
Mr. Sherr said that he and his colleagues "did our due diligence" before deciding to use the name of a Mideast oil state for the USTA's marquee event, risking that some Americans won't distinguish between friendly and hostile Arab countries.
The most likely scenarios, the ones developed by strategists like my graduate instructor James Sherr, had the Soviets surprise attacking during a holiday, or during some sort of unit rotation: a time when NATO would be at its most vulnerable and over-extended.
FORBES: The Soviet Way Of War And The Failure Of Ballistic Missile Defense
In addition, and without implying they would necessarily agree with the views expressed here, the author would like to thank: Lajos Bokros, Robert Braun, Martin Bruncko, Robert Cooper, Pavol Demes, Jeremy Druker, Michel Foucher, Andrew Gardner, Heather Grabbe, Charles Grant, Istvan Gyarmati, David Kral, Mart Laar, Edward Lucas, Alina Mungiu-Pippidi, Jiri Pehe, Sandra Pralong, Olli Rehn, Gyorgy Schopflin, James Sherr, Pirkka Tapiola, Emma Udwin and Alexander Vondra.
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