What Dr Shechtman had discovered, he realised, was a new sort of material called a quasicrystal.
For those with airplane phobia, Shechtman recommends sitting close to the cockpit, in order to intercept would-be hijackers.
Shechtman counsels businesspeople who fear traveling and many who don't want to set foot in a tall building.
"L.A. has this stereotype of being the land of fruits and nuts, " says Shechtman, not referring to popular foods.
The winner was Daniel Shechtman of Technion, a technology institute in Haifa, Israel.
In the month after the attack Shechtman picked up seven new clients, a number that would normally take six months to gather.
Shechtman advised one Chicago salesman, who panicked each time he entered the Sears Tower, to start off meetings by admitting his fears.
In this case the order of symmetry Dr Shechtman saw was tenfold.
Rodney Whitson, chief operating officer of San Diego-based Townsend Agency, a technology marketing agency, called Shechtman after noticing a near-25% drop in employee productivity.
"I think a lot of financial people in New York have an attitude of toughing it out and just getting through it, " says Shechtman.
On April 8th 1982 Dr Shechtman fired a beam of electrons at a slice of aluminium-manganese alloy, in order to understand its crystal structure.
Armed with a master's in social work, Morris Shechtman specializes in "human capital development, " a term the L.A.-based counselor uses to describe his brand of therapy.
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