"In these moments we are reminded that we are far more than just disparate individuals and communities but a nation with a shared sense of purpose and integrity, " he added.

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One of the things that made the US program so successful, and what I expect to drive the continued success of PepsiCo10 in Europe, is a clear sense of shared purpose: both PepsiCo and our partner companies have a major stake in understanding the potential of technology to transform consumer behavior and engagement.

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There is none of the sense of grief, wounded pride and purpose shared by Americans in the aftermath of that catastrophe.

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