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We have seen with companies like Facebook, Cisco, Apple and Microsoft and why not also see it with regards to superficial and shallow people like Paris Hilton, Donald Trump and Larry Ellison.
FORBES: Connect
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Is it just vapid, shallow nothingness marketed to people with lots of money?
CNN: Banksy: Still hiding in plain sight
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And a person who is not aware of the signals he is sending may also be signaling shallow thinking or deficient people skills.
FORBES: The Business of Nonverbal Communication: How Signals Reflect Your Brand
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Indeed, it may be hard for most people to distinguish a shallow recession from lacklustre growth.
ECONOMIST: The economy��s prospects
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Will you go wide and shallow (low priced gifts for many people) or narrow and deep (few incredible gifts for a handful of people)?
FORBES: Have Less Holiday Financial Stress
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Whatever movies may suggest, employees are rarely called upon to beat people to death and bury them in shallow graves in the desert.
ECONOMIST: The baby-boomers retire
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Coral reefs are an essential element in the food chain for coastal people, providing nurseries for fish and shallow hunting-grounds for fishing boats.
ECONOMIST: Pink coral into grey rubble
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It has said has reliable evidence that the bodies of 600 people who disappeared had been disposed of in shallow graves in Jaffna.
BBC: Sri Lanka investigates its 'disappeared'
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"For people to conclude there is no problem is just shallow logic, " McKee said.
NPR: Must Voters Have To Prove Citizenship To Register?
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To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships.
FORBES: To Succeed in Sales, Suspend Your Self-Interest
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Voters don't much like assassins, but a half-baked idea for a people's assembly on climate change and a tack to the right on immigration made Ms Gillard look shallow as well as disloyal.
ECONOMIST: The Australian election