This is not the first time the company, known for its sexy style of marketing campaigns, has found itself in hot water with consumers.

CNN: STORY HIGHLIGHTS

I'm not sure exactly how I would have described the feeling at the time, except to say that I felt as if I was discovering the secret to masculine, adult, sexy style.

NPR: Stories of Self-Awareness and Gay Culture

Its understated style is lovely rather than brash, with a nearly sexy shell that's absent from almost every other SUV on earth.

FORBES: Vehicles Feature

The tawdry matter of money is one that occupies both sides of the coin, as it were--the creative sorts who need to eat while they try to anticipate or trigger the next style and the potential backers who would like to be a part of this sexy industry (without losing their silky shorts).

FORBES: Talk isn't cheap